Jeremy Clarkson is set to host the Cereals Event next year at Diddly Squat Farm.
Cereals at Diddly Squat Farm will deliver a technical, progressive arable event, while further raising the profile of British farming, says event director Alli McEntyre. “Hosting Cereals at the high-profile farm under the auspices of host farmer, Jeremy Clarkson, will help to draw attention to the ongoing issues that arable farmers, and the wider UK farming industry, are facing,” McEntyre enthuses.
Over two days, on 10-11 June 2026, the larger site in Chipping Norton, Oxfordshire, will see an estimated 550 exhibitors and upwards of 25,000 attendees visit the famed farm home.
“Farmers across the country are facing some of the toughest conditions seen in decades,” says Jeremy Clarkson. “So we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.
“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer’s Dog bar to enjoy.”
Helping to curate the event is Cereals’ agronomy partner Ceres Rural, led by the farm’s agronomist, Charlie Ireland, managing partner at Ceres Rural (and who’s known as ‘Cheerful Charlie’ in the farm’s TV series).
“There are a lot of conversations that happen every day on any given farm,” explains Charlie Ireland. “And now more than ever the industry needs solutions to meet the challenges and priorities on both sides of the farm gate. Diddly Squat Farm is very much like any other arable and diversified farm, despite the cameras; it is still subject to the vagaries of the weather, volatility of markets, and navigation of industry transition and policy.
“So the event will be a great platform for conversation, demonstration, and exploration of how farm businesses can best deliver sustainable food production while achieving profitability – because the two should not be separated.
“Another consideration for the future of the sector is how we can attract the best and brightest into the industry – and I think that is where the farm’s popularity will be advantageous.”
Visitors to Cereals at Diddly Squat will have full access to all of Cereals’ informational and technical features like the crop plots and agronomy zone, KWS Seed to Shelf stage, BASE-UK Regenerative Ag seminars, and the Syngenta Sprays & Sprayers Arena.
For the 2026 event, a new central networking area will be added – presented by Ceres Rural and Diddly Squat Farm – which will include stands from the farm shop, Hawkstone beer, the Farmer’s Dog, Hops & Chops, the Farmer’s Puppy and the Hawkstone Filling Station.
“Live events are historically important in bringing UK farming communities together to connect, share ideas and find solutions,” continues Alli McEntyre. “Visitors to Cereals 2025 – which already has crops in the ground – will be offered exclusive early access to Cereals at Diddly Squat in 2026.
“Cereals 2025 will be hosted by arable guru Andrew Ward at Heath Farm, Lincolnshire, on 11-12 June. We are really delighted to be working with Andrew, and are looking forward to releasing more details on both upcoming events.”
Registration for Cereals 2025 opens on 3 February 2025 at www.cerealsevent.co.uk
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