Crawfords Group is pleased to announce a significant expansion of its AGCO sales and aftersales territory, now extending across North Hampshire, and Berkshire – including the key M4 and A34 corridor. In addition to this, Crawfords have also been awarded the Massey Ferguson franchise for sales and aftersales across West Sussex and South Hampshire. This development marks another important milestone in the Group’s continued growth and commitment to serving the agricultural industry with premium machinery sales and aftersales services.
Operating from its established depots in Ropley and Billingshurst, Crawfords will now offer full-line support across all AGCO brands, including Fendt, Valtra, and Massey Ferguson, throughout the expanded region. This includes comprehensive sales, parts supply, and aftersales service for all machines, delivered with the professionalism and farmer-first approach that Crawfords is known for.
“The boundary alignment of all AGCO brands across Crawfords territory will streamline operations and enable our customers to experience Crawfords’ renowned levels of service, irrespective of their AGCO brand choice” Robert Richardson, Dealer Distribution Manager UK & Ireland, comments.
In addition to the AGCO portfolio, Crawfords will continue to represent and support a wide range of complementary leading agricultural brands, further enhancing its offering to a range of industry sectors across the new territory including key franchises such as Manitou, Komatsu, Amazone, Opico, He-Va and more.
“This expansion is a fantastic opportunity to build on the momentum we’ve created across our existing areas. We’re excited to introduce the Crawfords brand to even more customers – delivering premium brands, trusted service, and expert advice that our current customers know and value.” Wes Crawford, Managing Director of Crawfords Group, comments.
Alan Haines, Business Director at Crawfords Group, added: “Our team is passionate about providing exceptional support to the agricultural community and other industry sectors. Extending our reach into these new areas enables us to work more closely with a broader customer base and continue offering solutions that meet the needs of a diverse and evolving industry.”
The Crawfords team are currently preparing to introduce themselves to new customers across the region in the coming weeks and months and their team will be attending a number of key events where customers will have the opportunity to meet the team and see the products they offer, including:
- Alresford Show – Saturday 6 September
- Newbury Show – Saturday 20 to Sunday 21 September
- Crawfords Ropley branch will also be holding a depot open day, along with working events planned for later in 2025.
Due to this exciting growth, Crawfords also has new opportunities to join their team in Ropley and Billingshurst. Please visit crawfordsgroup.co.uk/careers for more information.
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