ABA Groundcare is a family-run business based in Devon and Dorset, specialising in the sales, service, and repairs of garden machinery, ATVs, and trailers.
Jamie Hutchings initially set up the business following dealer changes in the area and was awarded the franchise in 2014.
“Yamaha UK were forthcoming in working with me, it felt like they saw the opportunity to keep growing the brand in the area,” said Jamie. “We have gone from being one of the youngest dealers to now one of the older ones.”
When the partnership first began, ABA Groundcare sold between 10-20 ATVs per year. Now the company sells over 85 units into the surrounding area. ABA Groundcare took on a bigger area in recent years following the purchase of Hayes Garden Machinery at the end of 2023.
The business now operates from two locations; Tiverton, Devon and Dorchester, Dorset.
“Yamaha holds a strong reputation in the area, and we will deal with anyone, but most of our ATVs go to the farming community,” Jamie continued. “We are confident in the brand from the product point of view but also from the back-up we receive from Yamaha UK themselves.”
“We at Yamaha ATV UK are delighted to have been in partnership with ABA Groundcare for the past ten years,” added Gareth Sloane, manager, Power Products, Yamaha UK. “Jamie and his team have consistently demonstrated a deep understanding of the needs of their customers and a true passion for the Yamaha brand. Their dedication to providing exceptional service and expertise has been instrumental in the continued growth and success of Yamaha ATVs in the southwest region.
“We look forward to many more years of this successful partnership.”
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