Livestock management platform, iLivestock, has launched a new range of affordable sheep and cattle ear tags to bring down the cost of effective farm data capture.

The eTag range, developed in partnership with Allflex MSD, will offer guaranteed low price ear tags to the UK market.

Ewen Wardman, iLivestock CEO, said: “iLivestock subscribers will be able to access eTags for up to 25% less than the average market price, with no compromises on quality.

“For example, the average pair of sheep breeding tags cost around 99p, while ours will retail at just 79p, making substantial cost savings for a flock or herd, even when purchasing smaller numbers of tags.”

To mark the launch, the first 250 new subscribers to the iLivestock platform can choose a set of up to 200 sheep breeding tags or 100 cattle new run pairs. As an added bonus, every order will receive a free tag applicator.

Mr Wardman said launching the new tag range joins the dots in iLivestock’s comprehensive data collection and management package of software and hardware.

“We want to make it more affordable and accessible than ever for farmers to benefit from farm data use, to drive production gains at a time when margins are being squeezed tighter than ever,” he added.

“While sheep ear tags are compulsory, all too often they’re only used for the bare minimum movement records, but when teamed with our solutions, they can be used for so much more.”

Helen Sheppard, identification support lead at Allflex MSD, said the eTag range will provide a unique identification for the data behind each animal, allowing farmers to manage their stock with precision.

She added: “The collaboration with iLivestock is the perfect fit; we know their solutions will help farmers maximise the value of our tag technology, helping deliver returns on investment through enhanced productivity and management ease.”


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